Charlotte Hornets launch month-long community initiative 'The Pull-Up

Yahoo Sports • 1 min read • Latest: Oct 4, 2026, 1:02 PM

Last updated Oct 4, 2026

Charlotte Hornets launch month-long community initiative 'The Pull-Up
Summary

The Charlotte Hornets have introduced 'The Pull-Up,' a series of community events throughout October, designed to engage fans ahead of the upcoming NBA season. This initiative features various activations at local restaurants, breweries, and cultural festivals in Charlotte and surrounding areas. It kicked off on October 1, with mascot Hugo distributing gift cards. Upcoming highlights include Purple and Teal Day on October 10, participation at state fairs, and a watch party on October 21. The series culminates with the Hornets' home opener against the Atlanta Hawks on October 23 at the Spectrum Center.

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Key Details
  • •Events begin on October 1 with gift card giveaways by mascot Hugo.
  • •Key activities include Purple and Teal Day on October 10.
  • •Hornets will host watch parties and attend local fairs.
  • •The home opener is scheduled for October 23 against the Atlanta Hawks.
  • •The series spans venues across North and South Carolina.
Latest Updates
  • 1:02 PMYahoo Sports — Hornets launch ‘The Pull-Up,’ a month-long activation series leading up to season opener
What they're saying
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The Charlotte Hornets have launched “The Pull-Up,” a month-long series of activations, pop-ups, partner events, and community engagements taking place across Charlotte and the Carolinas throughout October.

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