League: NFL Sport: Football Country: United States Category: Trades

Charlotte Jones shapes Cowboys brand and community impact

Yahoo Sports • 1 min read • Latest: Jun 30, 2026, 5:30 PM

Last updated Jun 30, 2026

Summary

Charlotte Jones, Chief Brand Officer of the Dallas Cowboys, has played a crucial role in transforming the franchise into a global powerhouse over the past 30 years. She has successfully managed the brand identity, including the iconic Cowboys Cheerleaders, and initiated significant charitable projects like the Salvation Army's Red Kettle Campaign. Jones has also made strides in facility design with AT&T Stadium and The Star, enhancing the fan experience. Her leadership includes breaking gender barriers within the NFL, becoming the first female chair of the NFL Foundation in 2012. Jones continues to lead efforts in youth safety in football and is a key figure in the Cowboys organization.

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Key Details

•Charlotte Jones is the Chief Brand Officer of the Dallas Cowboys.
•She has transformed the Cowboys into a global brand over 30 years.
•Jones led the Red Kettle Campaign, raising over $3 billion for charity.
•She oversaw the design of AT&T Stadium and The Star for enhanced fan experience.
•In 2012, she became the first female chair of the NFL Foundation.

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