Chicago Cubs’ image as 'lovable losers' discussed in upcoming talk

Bill Savage, a professor at Northwestern University and Cubs fan, will give a talk titled 'Norman Rockwell and the Chicago Cubs — The Making of Baseball’s ‘Lovable Losers’' at the Art Institute next month. The discussion will explore how a 1948 painting by Norman Rockwell contributed to the Cubs' enduring reputation. Savage argues this perception reflects broader themes in American culture, where being perceived as a loser can overshadow actual performance. The Cubs, once dominant, have shifted focus toward providing enjoyable experiences at Wrigley Field rather than solely seeking wins.

• 9:30 AMYahoo Sports — How (and why) pop culture has painted the Cubs as ‘lovable losers’