League: NBA Sport: Basketball Country: United States Category: Interviews

Chiki Uno reflects on his role in Nike's Knicks ad after finals win

Vulture • 1 min read • Latest: Jun 16, 2026, 7:13 PM

Last updated Jun 16, 2026

Chiki Uno reflects on his role in Nike's Knicks ad after finals win

Summary

Chiki Uno, featured in Nike's advertisement for the New York Knicks, initially believed he was just an extra during filming. He later learned that he played a key role in the campaign promoting the Knicks following their NBA championship victory against the San Antonio Spurs on June 13. The campaign captures the euphoria surrounding the Knicks' historic win, with Uno's presence contributing to the iconic imagery. The advertisement has generated significant attention since its release on June 16.

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Key Details

•Chiki Uno stars in Nike's Knicks ad launched on June 16.
•The Knicks clinched the NBA championship against the Spurs on June 13.
•Uno thought he was an extra until informed of his key role.
•The ad captures the celebratory atmosphere post-championship win.

Latest Updates

7:13 PMVulture — The Star of Nike’s Knicks Ad Isn’t Rushing to Fix His Tooth - Vulture

What they're saying

"
When Chiki Uno showed up to set for Nike’s Knicks ad, he assumed he was there as an extra. ‘I’m like, ‘You’re not putting makeup over my tattoos. I’m an extra. What do you care?’ And they’re like, ‘Haha, you think you’re an extra? That’s so sweet.’’
— Vultureby Hershal Pandya

Related Teams & Leagues

New York Knicks San Antonio Spurs NBA Basketball