Christian McCaffrey launches own footwear brand, CMC Signature Shoe

San Francisco 49ers running back Christian McCaffrey has unveiled his own footwear brand, the CMC Signature Shoe, which he developed through While On Earth, a company he co-founded. In an interview, McCaffrey explained his desire to create a lasting product that addresses industry issues he identified. He emphasized the importance of quality footwear for performance, having tested the shoe extensively. McCaffrey's venture not only enhances his brand but also offers a business opportunity beyond his NFL career, while he remains focused on football.

• 10:15 AMYahoo Sports — 49ers’ Christian McCaffrey explains why he chose his own brand over Nike