League: NFL Sport: Football Country: United States Category: Breaking News

Christian McCaffrey launches training shoe after leaving Nike deal

Yahoo Sports • 1 min read • Latest: Aug 25, 2026, 6:21 AM

Last updated Aug 25, 2026

Christian McCaffrey launches training shoe after leaving Nike deal

Summary

San Francisco 49ers running back Christian McCaffrey has introduced his own training shoe, 'The CMC', in partnership with the company While On Earth. Announced on August 24, McCaffrey's decision moves him from being a brand ambassador for Nike to a direct creator in the footwear industry. He spent a year developing the shoe, aiming to address quality concerns in athletic footwear. McCaffrey emphasized his desire to create reliable gear for his workouts, reflecting on feedback from teammates and other athletes about footwear performance. This launch comes after his successful 2025 season, where he was named NFL Comeback Player of the Year.

Source Links

Yahoo Sports

Market Watch

•McCaffrey launches 'The CMC' shoe on August 24.
•Transition from Nike to creating his own product.
•Focus on improving footwear quality based on athlete input.
•Developed the shoe over a year with While On Earth.
•Successful previous season with 1,202 rushing yards and 10 touchdowns.

Latest Updates

6:21 AMYahoo Sports — ‘A Very Unique Opportunity’ — 49ers Star Christian McCaffrey Reveals Real Reason He Left Multi-Million Dollar Nike Deal

What they're saying

"
Christian McCaffrey is taking his influence in a new direction, moving from being the face of a major footwear brand to helping build his own training shoe. The San Francisco 49ers running back recently launched “The CMC” with While On Earth after spending a year developing the product.
— Yahoo Sports

Related Teams & Leagues

San Francisco 49ers NFL Football