Sports News Report
League: WNBASport: BasketballCountry: United StatesCategory: Breaking News

Cleveland Sirens exec addresses branding, aims for unique identity

2 sources • 1 min read • Latest: Aug 5, 2026, 10:23 AM

Last updated Aug 5, 2026

Cleveland Sirens exec addresses branding, aims for unique identity
Summary

Allison Howard, an executive for the Cleveland Sirens, stated that the new WNBA franchise aims to distinguish itself from the local NBA team, the Cavaliers. During a recent interview, Howard emphasized the intention to not emulate the Cavaliers' branding or colors, seeking a unique identity for the Sirens. This statement reflects the franchise's goals as they prepare for their inaugural season.

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Yahoo Sports
By the Numbers
  • •Allison Howard is the Cleveland Sirens' executive.
  • •The team aims to avoid being linked to the Cavaliers brand.
  • •Howard discussed branding strategies in a recent interview.
  • •The Sirens are gearing up for their inaugural season.
Latest Updates
  • 10:23 AMYahoo Sports — Cleveland Sirens exec Allison Howard: 'We don't want to be the Lady Cavaliers'
What they're saying
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Cleveland Sirens exec Allison Howard: 'We don't want to be the Lady Cavaliers'

Related Teams & Leagues
Cleveland CavaliersDallas WingsIndiana FeverLos Angeles SparksWNBABasketball

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