Cleveland Sirens exec addresses branding, aims for unique identity
2 sources • 1 min read • Latest: Aug 5, 2026, 10:23 AM
Last updated Aug 5, 2026
Allison Howard, an executive for the Cleveland Sirens, stated that the new WNBA franchise aims to distinguish itself from the local NBA team, the Cavaliers. During a recent interview, Howard emphasized the intention to not emulate the Cavaliers' branding or colors, seeking a unique identity for the Sirens. This statement reflects the franchise's goals as they prepare for their inaugural season.
- •Allison Howard is the Cleveland Sirens' executive.
- •The team aims to avoid being linked to the Cavaliers brand.
- •Howard discussed branding strategies in a recent interview.
- •The Sirens are gearing up for their inaugural season.
- 10:23 AMYahoo Sports — Cleveland Sirens exec Allison Howard: 'We don't want to be the Lady Cavaliers'
"Cleveland Sirens exec Allison Howard: 'We don't want to be the Lady Cavaliers'
Sources
External linksOriginal reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days- WNBA•Aug 5, 2026, 11:32 AM‘This Is Going To Be a Big-Market Team’ — Cleveland Sirens Executive Details Ambitious Blueprint for WNBA’s Newest Expansion Franchise
- WNBA•Aug 5, 2026, 10:30 AMWNBA game: Indiana Fever, Caitlin Clark vs Las Vegas Aces, A'ja Wilson start time, stream
- WNBA•Aug 5, 2026, 10:16 AMFever frontcourt depth takes hit with Damiris Dantas out for season
- WNBA•Aug 5, 2026, 10:15 AMWhy the WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight
- WNBA•Aug 5, 2026, 10:15 AMHow US Senator Ted Cruz reacted to Caitlin Clark’s no-stance on trans athletes in WNBA debate
- WNBA•Aug 5, 2026, 10:12 AMWNBA games today: Schedule, times, how to watch for July 31
