League: NASCAR Sport: Motorsports Country: United States Category: Playoffs

Amazon Prime records high viewership for Coca-Cola 600 on Sunday

Motorsport.com • 1 min read • Latest: May 28, 2026, 5:52 PM

Last updated May 28, 2026

Amazon Prime records high viewership for Coca-Cola 600 on Sunday

Summary

The Coca-Cola 600 at Charlotte Motor Speedway drew an average of 3.06 million viewers on Amazon Prime, marking a 12 percent increase from last year. The event, which took place recently, is significant as the first of five NASCAR Cup Series races airing exclusively on the streaming platform. The broadcast peaked at 3.37 million viewers during the event. This surge in ratings reflects an ongoing interest in NASCAR content on digital platforms, especially following recent developments in the series.

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Motorsport.com

Key Details

•Coca-Cola 600 averaged 3.06 million viewers on Amazon Prime.
•Viewership increased by 12 percent compared to the previous year.
•The race peaked at 3.37 million viewers.
•This event is the first of five exclusive NASCAR races on Prime Video.
•The growth in ratings reflects NASCAR's adaptation to digital streaming.

Latest Updates

5:52 PMMotorsport.com — Coca-Cola 600 does mega ratings for Amazon Prime, NASCAR

What they're saying

"
In the aftermath of the death of Kyle Busch, Prime Video earned its largest NASCAR Cup Series viewership number on Sunday for the Coca-Cola 600 at Charlotte Motor Speedway. According to the Nielsen Big Data + Panel measurement, Sunday averaged 3.06 million viewers, up 12 percent year-over-year as the first of five races for the digital streamer. The broadcast peaked at 3.37 million viewers ...Keep reading
— Motorsport.com

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Motorsport.comMay 28, 2026, 5:52 PM
Coca-Cola 600 does mega ratings for Amazon Prime, NASCAR
In the aftermath of the death of Kyle Busch, Prime Video earned its largest NASCAR Cup Series viewership number on Sunday for the Coca-Cola 600 at Charlotte Motor Speedway. According to the Nielsen Big Data + Panel measurement, Sunday averaged 3.06 million viewers, up 12 percent year-over-year as the first of five races for the digital streamer. The broadcast peaked at 3.37 million viewers ...Keep reading

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