Coco Gauff gains social media traction through hobbyist collectible unboxing videos

Tennis star Coco Gauff is reaching high audience engagement numbers on social media through a new series of unboxing videos featuring collectibles. The athlete recently participated in a promotion at the US Open, where Marvel and the USTA distributed limited-edition Spider-Man comic books. Gauff documented her efforts to secure rare variant covers from the release in a series of TikTok posts. Beyond her content creation, Gauff remains a subject of high interest in the sports memorabilia market, with several of her own rookie and autographed cards selling at auction for thousands of dollars. Social data indicates her unboxing clips are generating engagement rates that rival established, full-time creators in the hobby space. While Gauff currently balances these activities with her professional tennis career, the data suggests she holds significant influence if she continues to share her collection interests publicly.

• 6:08 PMYahoo Sports — Game, Set, Collect: Coco Gauff is Your New Favorite Collector