Colin Cowherd critiques Arch Manning's embrace of endorsement deals
Yahoo Sports • 1 min read • Latest: Sep 24, 2026, 10:33 PM
Last updated Sep 24, 2026

Colin Cowherd has expressed concerns regarding Arch Manning’s decision to engage with endorsement deals before proving himself as Texas’s starting quarterback. Despite the scrutiny stemming from his last name, Cowherd highlights that Manning contributed to the attention by signing deals while serving as a backup. With the season underway, Manning has faced criticism for his performance, holding a 58.3% completion rate. His increased visibility has led to added scrutiny, especially following a recent incident involving AI-generated content. Manning later apologized for comments related to that incident, acknowledging the implications of his statements during a press conference.
- •Cowherd criticizes Manning for embracing endorsements as a backup.
- •Manning has a 58.3% completion rate amid criticism for his play.
- •Increased visibility has led to scrutiny, including a recent media incident.
- •Manning has apologized for comments related to social media content.
- 10:33 PMYahoo Sports — ‘Didn’t Love That Decision’ — Colin Cowherd Reveals ‘Downside’ of Leaning ‘Into the Arch Manning Circus’ for Texas QB
"Arch Manning’s famous last name has made him one of the most scrutinized players ever since he set foot in college football. According to Fox Sports 1 analyst Colin Cowherd, however, the bigger issue isn’t the Manning family hype; it’s that Manning chose to embrace some of the attention before establishing himself as Texas’s starting quarterback.
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