College football begins amid excitement and realignment challenges
The Guardian Sport • 2 min read • Latest: Aug 28, 2026, 9:00 AM
Last updated Aug 28, 2026

College football kicks off this weekend with traditional pageantry and fanfare. A number of teams face challenges, including Indiana, the defending national champions from last season with a 16-0 record, and Texas Tech, a notable program in the Big 12. Meanwhile, rising financial demands place pressure on fans and programs alike. While schools like Ohio State and Georgia remain dominant, many teams struggle with realignment and competitive balance issues within the sport as it undergoes significant transformation.
- •Indiana is the defending national champion with a perfect record.
- •Texas Tech emerges as a fierce competitor in the Big 12.
- •Ohio State and Georgia maintain their status as powerhouses.
- •Fans face escalating financial demands amid program struggles.
- •The sport's operating model is rapidly evolving with realignment.
- 9:00 AMThe Guardian Sport — College football is booming, chaotic and more confusing than ever
"America’s second biggest sporting obsession returns this weekend, which means marching bands, 100,000-seat stadiums, ancient rivalries and, increasingly, the operating model of a sport being invented in real time Is college football healthy? It’s a seductive question, one that now comes up every year around this time. Actually, it never recedes, so it’s just with the sport all the time. It’s also the wrong question, because whoever answers it is free to choose their own adventure. The television ratings are way up there in the galaxy. Money rains down on dozens of programs and thousands of players. Marching bands continue to march. Yet a lot of teams are stranded by realignment or an economic inability to keep up in a transfer arms race. Their fans – actually any team’s fans – may be exhausted by escalating asks for their dollars. If you have been checked out of the sport for a while ahead of this weekend’s first set of games, you may feel like your body has been frozen for a few decades. Indiana, (yes, really) are the defending national champs, fresh off a 16-0 season that puts them on the list of the handful of best teams ever. Texas Tech, once likened to Siberia by a former coach who is now a US senator, are the fiercest program in the Big 12. Ole Miss are good for the first time since integration. At least Ohio State and Georgia are still powerhouses. Continue reading...
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