College football left tackle earns $4 million from NIL deals

Yahoo Sports1 min read • Latest: Aug 19, 2026, 5:24 PM

Last updated Aug 19, 2026

College football left tackle earns $4 million from NIL deals
Summary

Jordan Seaton, a left tackle who previously played for Colorado and now competes for LSU, reportedly earns $4 million through various sponsorships, highlighting the disparity in NIL earnings compared to NFL players. While NFL offensive linemen struggle to secure substantial endorsements, college athletes are capitalizing on the changing of compensation in the sport. Observers note that the influx of money reflects an evolving market for college sports, raising questions about the definition of amateurism. With these developments, players are likely to continue seeking lucrative NIL opportunities as they navigate through an increasingly commercialized environment.

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By the Numbers
  • Jordan Seaton earns $4 million from multiple sponsorships at LSU.
  • NFL linemen like Mike McGlinchey have fewer sponsorships, focusing on contracts.
  • NIL deals have created a significant income disparity between college and NFL players.
  • The College Sports Commission aims to establish guidelines for NIL compensation.
Latest Updates
  • 5:24 PMYahoo SportsA left tackle can make $4M in college football, not the NFL. Is this pay for play?
What they're saying
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Left tackle Dan Moore of the Tennessee Titans can list all the sponsorship deals he has done as a pro on one hand: A few meet and greet opportunities when he was with the Steelers, a grill company that gave him some barbecue tools in exchange for his endorsement. “It’s only been five years since NIL started,” said Moore, who heads into his sixth year in the NFL this season. “Another five years, and we could see college football becoming semi-pro.”

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