College football programs announce jersey patch sponsorships
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 9:21 PM
Last updated Jul 28, 2026
Several college football programs are unveiling jersey patch sponsorships, including Ohio State with JPMorgan Chase and Notre Dame with SoFi. Ohio State's deal is valued at nearly $17 million annually, while Notre Dame's ranges from $18 to $20 million over six years. Other schools, like Illinois and Arkansas, are also establishing partnerships with corporations. The trend is expected to grow, with suggestions for potential sponsors at various schools, such as Walmart for Arkansas and Dunkin' for Boston College. The incorporation of these patches signifies a shift towards increased commercialization in college sports.
- •Ohio State partners with JPMorgan Chase for jersey patches.
- •Notre Dame announces deal with SoFi worth up to $20 million.
- •Illinois and Arkansas also pursue corporate sponsorships.
- •Suggestions include Walmart for Arkansas and Dunkin' for Boston College.
- •The trend signifies a shift towards commercialization in college football.
- 9:21 PMYahoo Sports — Jersey patches take over college football: Suggestions for 14 major programs
"A new era is about to take over, so let's lean into it.
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