Colorado explores potential jersey sponsorship deals for football team

The University of Colorado is considering adding a jersey sponsor for its football team under athletic director Fernando Lovo. As schools look for innovative revenue streams amid evolving NIL deals, several current and potential partners have been identified. Top candidates include UCHealth, Aflac, and BOK Financial, all of which have existing relationships with CU athletics. Additionally, brands like REDCON1 and Elevations Credit Union are also in consideration. The move signals a growing trend in college sports toward branding opportunities similar to those already seen in professional leagues.

• 11:02 AMYahoo Sports — Top 5 sponsorship deals for a possible Colorado football jersey patch