Colorado football signs new sponsorship deal with Progressive Insurance

Progressive Insurance has entered a multiyear sponsorship agreement with Colorado football, marking the university as one of 13 programs included in this initiative. The deal, arranged through Learfield, will see Progressive’s branding appear on the field, along with video board features and digital content. The agreement aims to provide Colorado with additional revenue sources as it navigates an evolving financial in college athletics. The Progressive logo will debut during the 2026 season, contributing to the athletic department's ongoing efforts to secure corporate sponsorships. Colorado will host Weber State on September 12, 2026, when fans may see the branding at Folsom Field for the first time.

• 6:05 PMYahoo Sports — Colorado football lands new Progressive sponsorship at Folsom Field