Columbus adds Lucy Rushton as general manager for NWSL expansion team

Yahoo Sports • 1 min read • Latest: Oct 16, 2026, 3:16 PM

Last updated Oct 16, 2026

Columbus adds Lucy Rushton as general manager for NWSL expansion team
Summary

Lucy Rushton has been appointed as the general manager of the new NWSL team in Columbus, Ohio. The club, owned by Haslam Sports Group, Nationwide, and Drs. Christine and Pete Edwards, is set to debut its inaugural season in 2028. Rushton, a former GM at Bay FC and experienced in the NWSL with roles at Portland Thorns and Gotham FC, will lead the team's sporting operations, roster strategy, and recruitment efforts. She expressed her enthusiasm for the opportunity and noted her desire to build a legacy for the franchise.

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By the Numbers
  • •Lucy Rushton appointed general manager of Columbus' NWSL team.
  • •Columbus plans its inaugural season for 2028.
  • •Rushton previously served as GM at Bay FC and worked with Portland Thorns.
  • •Haslam Sports Group will oversee the new franchise.
  • •Rushton aims to create a strong team culture and structure.
Latest Updates
  • 3:16 PMYahoo Sports — Columbus hires Lucy Rushton as NWSL team’s general manager: ‘We can break ceilings’
What they're saying
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Lucy Rushton is ready to build another NWSL team, and she’s chosen the newest club in Columbus, Ohio, to do it. The NWSL’s 18th franchise is still ideating its name, crest and branding ahead of its inaugural season in 2028, but on Friday the Columbus team, owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards, announced Rushton as its general manager. “It is rare to find a leader of Lucy’s caliber and deep experience, with the unique understanding of how to build an

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