USA 94 World Cup memories resurface as tournament returns to America
The Guardian Sport • 2 min read • Latest: May 30, 2026, 10:00 AM
Last updated May 30, 2026

Thirty-two years after the inaugural World Cup in the United States, the tournament is set to return, rekindling memories of USA 94. The previous tournament was noted for its commercial appeal and distinctive atmosphere, making a lasting impression on attendees. For many, including those who attended as young adults, the experience remains a cherished memory despite some matches ending in draw. As the 2026 World Cup approaches, reflections on the personal and cultural impact of USA 94 grow. The upcoming tournament is expected to expand on the legacy built during the earlier event.
- •USA 94 marked the first World Cup hosted in the United States
- •Tournament praised for its unique atmosphere and commercial growth
- •Attendees recall fond memories despite matches being goalless
- •2026 World Cup expected to build on USA 94’s legacy
- •Soccer's popularity in the U.S. continues to rise ahead of the event
- 10:00 AMThe Guardian Sport — Commercialised, curious, sometimes raucous: USA 94 was a joy to attend
"As a skint 23-year-old I did two weeks in the US. It remains a personal favourite tournament 32 years later You never forget your first World Cup, and the tournament’s return to American shores this year will stir vivid memories for anyone who attended USA 94. It was a curious and distinctive tournament, one that heralded the World Cup’s more expansive, commercialised future, while also seeming a world away from the jamboree that returns 32 years later, twice as big and at least twice as lucrative. I managed to do two weeks of it as a skint 23-year-old earning £9,000 a year, alongside my mate Paddy, a student. We took in only two games – both goalless draws – but soaked up enough of the occasionally raucous, often tepid, atmosphere for it to remain a personal favourite World Cup all these years on. Continue reading...
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