Conor McGregor partners with ALP ahead of UFC return
Yahoo Sports • 1 min read • Latest: Jun 29, 2026, 5:47 PM
Last updated Jun 29, 2026
Conor McGregor has partnered with ALP Pouches for a marketing campaign tied to his return to the octagon, facing Max Holloway at UFC 329. ALP CEO Lorenzo De Plano expressed the partnership aims to expand into European markets, driven by consumer demand. McGregor, on a five-year hiatus, produced an ad for ALP that showcases the brand's ethos and aims to connect with a broader audience through this collaboration.
- •McGregor's UFC return scheduled against Max Holloway at UFC 329.
- •ALP focuses on European market expansion with McGregor's involvement.
- •McGregor's ad campaign promotes ALP's anti-establishment identity.
- •De Plano highlights consumer-driven approach for business decisions.
- •ALP has partnerships with other UFC fighters like Joe Pyfer and Cory Sandhagen.
- 5:47 PMYahoo Sports — ALP CEO Lorenzo De Plano explains company’s partnership with Conor McGregor
"ALP CEO Lorenzo De Plano told me everything you need to know about his and Tucker Carlson's company teaming up with UFC legend Conor McGregor.
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