Conor McGregor returns to UFC, driving significant Paramount+ viewership

Conor McGregor made his return to UFC this past weekend, facing Max Holloway at UFC 329. McGregor lost by TKO in just 69 seconds. Despite the short fight, Paramount+ averaged 6.1 million viewers during the event, peaking at 8.3 million—a higher number than viewers for the recent UFC Freedom 250 card. Since Paramount+ started airing UFC events earlier this year, it has reported a total audience of 20 million households. The streaming service is in its first year of a seven-year, $7.7 billion deal with UFC, which has shown strong initial viewership results.

• 12:00 PMYahoo Sports — Conor McGregor return earns Paramount+ a strong UFC audience