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Cooper Flagg stars in Foot Locker's new ad ahead of NBA season

Yahoo Sports • 1 min read • Latest: Oct 20, 2026, 12:02 PM

Last updated Oct 20, 2026

Cooper Flagg stars in Foot Locker's new ad ahead of NBA season

Summary

Cooper Flagg appears in a new Foot Locker advertisement titled 'Hoops Lives Here,' launching on October 20, before the 2026-27 NBA season begins. The ad features Flagg, who plays for the Dallas Mavericks, engaging in comedic moments as he assists employees in a Foot Locker store. Flagg, who was drafted No. 1 overall in 2025 and earned Rookie of the Year honors, reflects on how basketball is integral to his life. Foot Locker's campaign ties into their partnership with the New York Knicks as the official athletic footwear retailer.

Source Links

Yahoo Sports

Key Details

•Cooper Flagg is featured in Foot Locker's new campaign ad.
•The ad launches on October 20 before the regular season tipoff.
•Flagg earned Rookie of the Year accolades last season.
•Foot Locker becomes the official athletic footwear retailer of the NY Knicks.
•The campaign emphasizes basketball's influence in everyday life.

Latest Updates

12:02 PMYahoo Sports — Watch: Cooper Flagg comically helps stock Foot Locker shelves in new ad

What they're saying

"
Ahead of the 2026-27 NBA season tipoff, Foot Locker enlisted Rookie of the Year Cooper Flagg for its "Hoops Lives Here" campaign, which celebrates basketball lifestyle.
— Yahoo Sports

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Dallas Mavericks New York Knicks Houston Rockets NBA Basketball