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Corey Kispert launches coffee company The Bitter Truth

Yahoo Sports • 1 min read • Latest: Aug 23, 2026, 2:02 AM

Last updated Aug 23, 2026

Basketball

Summary

Corey Kispert, a former Gonzaga standout, has launched a coffee company named The Bitter Truth, which began operations in March 2026. The name reflects both his experiences in basketball and his journey as an entrepreneur. Kispert, now in his sixth NBA season, has developed a passion for coffee that expanded from his college days. The company offers a range of coffee roasts sourced from countries like Rwanda and Ethiopia, with products available through its website and at the Atlanta Hawks facility, where Kispert currently plays. Kispert aims to differentiate his brand in a crowded market through quality and storytelling.

Source Links

Yahoo Sports

By the Numbers

•Kispert named his coffee company The Bitter Truth.
•Company offers light, medium, and dark roasts, including decaf.
•Products available online and at the Atlanta Hawks facility.
•Kispert developed a strong coffee habit during his Gonzaga career.
•The brand focuses on honest self-reflection and overcoming adversity.

Latest Updates

2:02 AMYahoo Sports — Former Gonzaga standout Corey Kispert pours time into coffee company

What they're saying

"
Aug. 22—Corey Kispert wanted a name for his new business venture that represented the ups and downs associated with two passions in his life: Coffee and Basketball. He chose The Bitter Truth for his coffee company that launched in March. Kispert consumed a ton of coffee in four seasons at Gonzaga, but it wasn't all sunshine and lollipops on the court in his first two years. He eventually ...
— Yahoo Sports

Related Teams & Leagues

Atlanta Hawks NBA Basketball