Coventry City launches new COV store ahead of Premier League season

Yahoo Sports • 1 min read • Latest: Jul 2, 2026, 3:32 PM

Last updated Jul 2, 2026

Coventry City launches new COV store ahead of Premier League season

Summary

Coventry City hosted a launch party for the new COV store on July 1, before its public opening on July 2. Players and invited guests previewed the 2026-27 home kit, which was inspired by the club's 1987 shirt. Midfielder Jack Rudoni expressed excitement about the kit and anticipated the upcoming season. This event followed the announcement that head coach Frank Lampard signed a new deal to remain with the club until 2029, reflecting the team's ambition for their return to the Premier League.

Source Links

Yahoo Sports

Key Details

•Launch party held for the COV store on July 1.
•Players were first to view the new home kit.
•Jack Rudoni called the store 'amazing' and the kit 'nice'.
•Frank Lampard signed a new deal until 2029.
•Coventry aims to make a significant impact in the Premier League.

Latest Updates

3:32 PMYahoo Sports — New COV store launches in style

What they're saying

"
Coventry City hosted a launch party for the new COV store on Wednesday before the official opening to the public on Thursday morning. Sky Blues midfielder Jack Rudoni described the COV store as "amazing," before adding "the new kit is looking nice". The launch came just 24 hours after head coach Frank Lampard signed a new deal that will keep him at the club until 2029.
— Yahoo Sports

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