Coventry City opens new store at CBS Arena to boost income

Coventry City's new retail outlet, the COV Store, opens at the CBS Arena on July 2. The store, which spans 15,000 square feet over two floors, replaces smaller units previously operated at the arena and West Orchards Shopping Centre. Chief business officer Nicola Ibbetson highlighted the store's potential to enhance club income and provide a platform to showcase Coventry's rich history. The shop will also feature an exhibition tracing the club's 2025-26 season and aims to encourage greater female involvement in soccer with a focus on dedicated merchandise for women and juniors.

• 8:10 AMYahoo Sports — New store massive for club income, say Sky Blues