Coventry City opens new store at CBS Arena to boost income
Yahoo Sports • 1 min read • Latest: Jul 2, 2026, 8:10 AM
Last updated Jul 2, 2026
Coventry City's new retail outlet, the COV Store, opens at the CBS Arena on July 2. The store, which spans 15,000 square feet over two floors, replaces smaller units previously operated at the arena and West Orchards Shopping Centre. Chief business officer Nicola Ibbetson highlighted the store's potential to enhance club income and provide a platform to showcase Coventry's rich history. The shop will also feature an exhibition tracing the club's 2025-26 season and aims to encourage greater female involvement in soccer with a focus on dedicated merchandise for women and juniors.
- •The COV Store opens at the CBS Arena on July 2.
- •The store replaces previous smaller retail units.
- •It covers 15,000 square feet over two floors.
- •An exhibition will highlight the club's history and recent successes.
- •The store aims to enhance female engagement in the sport.
- 8:10 AMYahoo Sports — New store massive for club income, say Sky Blues
"Coventry City's new store at the CBS Arena replaces two smaller units, including a city centre one.
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