Cowboys forge partnership with H-E-B for fan giveaways and events
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 10:32 PM
Last updated Aug 26, 2026
The Dallas Cowboys and H-E-B have announced a multi-year partnership that begins this season. The collaboration will feature ticket and merchandise giveaways, as well as various in-store and in-game activities. H-E-B plans to host a Family Tailgate at every Cowboys home game, offering food sampling, games, and prizes. The partnership also includes promotional ads featuring Cowboys players and specially branded merchandise available in select H-E-B stores. The initiative aims to enhance the experience for Cowboys fans attending games and shopping at H-E-B locations.
- •H-E-B partners with Cowboys for ticket and merchandise giveaways.
- •Family Tailgate events will occur at Cowboys home games.
- •The initiative includes community outreach and promotional activities.
- •H-E-B will feature Cowboys-themed merchandise in stores.
- •The partnership kicked off with a social media announcement.
- 10:32 PMYahoo Sports — Cowboys, H-E-B partnership brings free tickets, perks for fans
"H-E-B and Dallas Cowboys are kicking off a multi-year partnership this season, offering ticket and merchandise giveaways and more.
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