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Credit One Bank ends broadcast deal but maintains NASCAR sponsorship

Yahoo Sports • 1 min read • Latest: Aug 14, 2026, 6:50 PM

Last updated Aug 14, 2026

Credit One Bank ends broadcast deal but maintains NASCAR sponsorship

Summary

Credit One Bank will conclude its decade-long broadcast partnership with NASCAR but intends to continue its sponsorship of the sport. The iconic ‘Credit One, one to go’ phrase, associated with NASCAR's final laps since 2016, will no longer be used in broadcasts. Credit One expressed gratitude to fans and cardmembers, affirming its commitment to invest in NASCAR. Starting in 2027, Avant will become NASCAR's new official credit card sponsor, launching a co-branded card that enhances fan rewards and experiences. NASCAR officials indicated that the shift opens a new chapter for commercial opportunities.

Source Links

Yahoo Sports

By the Numbers

•Credit One Bank ends its 'One Lap to Go' broadcast integration with NASCAR.
•The partnership with NASCAR started in 2016 and included unique credit card offerings.
•Avant will start as NASCAR's new official credit card sponsor in 2027.
•Credit One Bank will continue to invest in the sport despite the broadcast change.
•NASCAR aims to improve fan engagement through new sponsorship opportunities.

Latest Updates

6:50 PMYahoo Sports — Iconic sponsor stands by NASCAR despite end of decade-long broadcast partnership

What they're saying

"
Credit One Bank is ending its decade-long ‘One Lap to Go’ broadcast integration with NASCAR, but the company has made it clear that its relationship with the sport is not going away. The familiar ‘Credit One, one to go’ phrase has been part of NASCAR broadcasts since 2016, becoming closely associated with the final lap of races.
— Yahoo Sports

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