Cricket Australia CEO discusses ODI revenue challenges and future
ESPNcricinfo • 1 min read • Latest: Aug 15, 2026, 1:46 AM
Last updated Aug 15, 2026
Todd Greenberg, CEO of Cricket Australia, expressed concerns regarding the financial implications of potentially removing bilateral ODIs from the cricket calendar. He emphasized the need for these matches to have more significance to enhance their appeal and attendance. This discussion arises as Australia navigates financial sustainability in the sport, particularly amid growing challenges in cricket economics.
- •Todd Greenberg highlights financial concerns around bilateral ODIs.
- •Calls for more significance in ODI matches.
- •Discussion aligns with ongoing financial challenges in cricket.
- •Impact on future scheduling and revenue for Cricket Australia.
- 1:46 AMESPNcricinfo — Cricket Australia chief highlights bilateral ODI revenue conundrum
"CA CEO Todd Greenberg says there needs to be more meaning in bilateral ODIs but is concerned by the financial cost if they are removed from the schedule
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