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Crypto firms secure branding at Trump's White House UFC event

Yahoo Sports • 1 min read • Latest: Jun 12, 2026, 7:56 PM

Last updated Jun 12, 2026

Crypto firms secure branding at Trump's White House UFC event
Summary

President Trump's UFC event is scheduled for Sunday on the White House South Lawn, prominently featuring crypto firm logos including VeChain, Polymarket, and Stake. The UFC's partnership with Crypto.com is part of a broader pro-crypto agenda, coinciding with Trump's 80th birthday. A federal judge previously rejected a lawsuit aimed at stopping the event. Among the incentives, UFC CEO Dana White announced a historic Fight of the Night bonus of $1 million in Crypto.com tokens.

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By the Numbers
  • •Event is set for Sunday, June 14, at the White House South Lawn.
  • •Crypto firms like VeChain and Stake will display logos in the Octagon.
  • •A federal judge dismissed a lawsuit blocking the UFC fight.
  • •Dana White announced a $1 million bonus for Fight of the Night.
  • •Polymarket is sponsoring the event and emphasizes civic engagement.
Latest Updates
  • 7:56 PMYahoo Sports — How Crypto Firms Will Own the Octagon at Trump's White House UFC Event
What they're saying
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President Trump’s upcoming UFC fight will provide several crypto firms with an unprecedented opportunity for corporate branding.

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