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Dallas Cowboys announce partnership with H-E-B as fans anticipate season

Yahoo Sports • 1 min read • Latest: Aug 27, 2026, 10:45 AM

Last updated Aug 27, 2026

Dallas Cowboys announce partnership with H-E-B as fans anticipate season

Summary

The Dallas Cowboys held an event on August 26 to announce a new partnership with local grocery chain H-E-B. Team owner Jerry Jones was present as fans celebrated the agreement, expressing optimism for the upcoming season after a difficult 2022 campaign. Cowboys supporters are hopeful that this partnership signifies a turning point for the franchise, with some suggesting a potential Super Bowl run. As the Cowboys prepare for their season opener against the New York Giants in two weeks, the team aims to improve on last year's 7-9-1 record following a strong offseason that included a productive NFL Draft.

Source Links

Yahoo Sports

By the Numbers

•Cowboys unveil partnership with H-E-B on August 26.
•Fans express excitement about the deal and upcoming season.
•Jerry Jones addressed supporters during the announcement event.
•Cowboys targeting improvement from last season's 7-9-1 record.
•Team opens the season against the New York Giants in two weeks.

Latest Updates

10:45 AMYahoo Sports — ‘Might actually be our year’ – Cowboys fans delighted over off-field Jerry Jones announcement

What they're saying

"
Dallas Cowboys fans are expecting a big improvement from their team this year, with some even mooting a potential Super Bowl run in Brian Schottenheimer’s second year. It has been a busy offseason for Jerry Jones, who oversaw an impressive NFL Draft from the Cowboys, with various areas of concern addressed.
— Yahoo Sports

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