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Dallas Cowboys Cheerleaders founding director Dee Brock dies at 96

Yahoo Sports • 1 min read • Latest: Sep 24, 2026, 10:30 PM

Last updated Sep 24, 2026

Dallas Cowboys Cheerleaders founding director Dee Brock dies at 96

Summary

Dee Brock, the founding director of the Dallas Cowboys Cheerleaders, passed away at the age of 96. Her death was announced by the organization on September 24, 2026. Brock was instrumental in establishing the cheerleaders as a prominent symbol of the franchise. She created the original dance squad, which evolved into the famous Dallas Cowboys Cheerleaders known today for their signature uniforms. Current director Kelli Finglass praised Brock's vision and impact on the team and cheerleading culture.

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By the Numbers

•Dee Brock died on September 24, 2026.
•Brock transformed the cheer squad into a worldwide icon.
•She founded the original dance team in the 1960s.
•The iconic uniform became part of the Smithsonian's collection.
•Kelli Finglass honors Brock's lasting influence on the cheerleaders.

Latest Updates

10:30 PMYahoo Sports — Dallas Cowboys Cheerleaders founding director Dee Brock dies at 96, leaving behind iconic legacy

What they're saying

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Dee Brock, the founding director who helped transform the Dallas Cowboys Cheerleaders into an internationally recognized symbol of the franchise, has died at 96, according to WFAA.
— Yahoo Sports

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