Dallas Cowboys remain NFL's most valuable team at $15.5 billion
Yahoo Sports • 1 min read • Latest: Aug 13, 2026, 3:13 PM
Last updated Aug 13, 2026

The Dallas Cowboys have been ranked the most valuable team in sports at $15.5 billion, according to Sportico. This valuation illustrates the significant financial growth of the franchise since owner Jerry Jones purchased the team for $140 million in 1989. As the preseason approaches, CeeDee Lamb advocates for teammate George Pickens, indicating a desire for both to remain on the roster despite salary cap challenges. The Cowboys' first preseason game is scheduled for August 15 against the Seattle Seahawks, as training camp begins to shape the team ahead of the regular season opener on September 13 against the New York Giants.
- •Dallas Cowboys valued at $15.5 billion, most in sports.
- •Franchise worth has grown significantly since 1989 acquisition.
- •CeeDee Lamb supports adding George Pickens to the roster.
- •First preseason game against Seattle Seahawks on August 15.
- •Regular season opener on September 13 at New York Giants.
- 3:13 PMYahoo Sports — What are the Dallas Cowboys ranked No. 1 at? Money, of course
"The Dallas Cowboys haven’t done much on the field this year, but they still lead everyone in this: They are the most valuable team in sports.
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