Dan Campbell ends Applebee's partnership to focus on Detroit Lions season

Detroit Lions head coach Dan Campbell confirmed he will not feature in Applebee's advertising campaigns for the 2026 season. Campbell served as a shift manager in the brand's commercials beginning in 2024 but decided to step away from all external media work this year. The decision stems from a desire to maintain total focus on the team and to demonstrate to players that performance requires unwavering commitment to the daily process. Campbell noted that the team's past success was built on competitiveness and a specific team attitude that he wants to reinforce by eliminating outside distractions. The Lions are currently working to move past the disappointment of the 2025 season and return to the form that saw them secure the No. 1 seed in the NFC in 2024. Campbell expressed that his sole priority remains guiding the roster through the current schedule.

• 10:17 AMYahoo Sports — Dan Campbell clocks out at Applebee's to focus solely on Lions in 2026