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Dana White credits Nina Drama with boosting UFC stars' careers

Yahoo Sports • 1 min read • Latest: Jul 18, 2026, 10:00 PM

Last updated Jul 18, 2026

Dana White credits Nina Drama with boosting UFC stars' careers

Summary

UFC CEO Dana White stated that Nina-Marie Daniele, known as Nina Drama, has significantly impacted the careers of top UFC fighters. In a recent interview, White highlighted that fighters like Sean Strickland, Arman Tsarukyan, and Merab Dvalishvili have benefitted from her promotional efforts. Daniele, who began creating UFC content in 2022, continues to garner attention with her engaging interviews, including a viral session with Conor McGregor. White emphasized the importance of her influence in building relationships for these athletes.

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Yahoo Sports

Key Details

•Dana White praises Nina Drama for her role in UFC fighters' careers.
•Stars mentioned include Sean Strickland, Arman Tsarukyan, and Merab Dvalishvili.
•Nina Drama started creating content for UFC in 2022.
•Her interview with Conor McGregor received over 1 million YouTube views.
•White highlights the importance of relationships in building fighter profiles.

Latest Updates

10:00 PMYahoo Sports — Hot Take! Dana White Credits Nina Drama For Building Handful Of UFC Stars

What they're saying

"
If it wasn’t for UFC social media guru Nina-Marie Daniele, better known as “Nina Drama,” then some of the promotion’s biggest stars wouldn’t be where they are today. This is according to UFC CEO Dana White, who claims that Daniele has had a hand in building up the careers of some of the most recognizable […]
— Yahoo Sports

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UFC MMA

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Yahoo SportsJul 18, 2026, 10:00 PM
Hot Take! Dana White Credits Nina Drama For Building Handful Of UFC Stars
If it wasn’t for UFC social media guru Nina-Marie Daniele, better known as “Nina Drama,” then some of the promotion’s biggest stars wouldn’t be where they are today. This is according to UFC CEO Dana White, who claims that Daniele has had a hand in building up the careers of some of the most recognizable […]

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