Dana White declines to confirm identity of high-earning UFC fighter

UFC CEO Dana White declined to identify the fighter he previously described as having earned over $11 million despite never competing for a world title. White addressed the speculation during a post-fight news conference at the Meta APEX on September 2, 2026. The mystery began one week prior when White cited the fighter as an example of the financial benefits of remaining active in the sport. Kevin Holland later claimed to be the individual in question, citing personal financial commitments to explain his earnings. White acknowledged his long professional history with Holland but maintained he never publicly identified him as the high-earning athlete. The UFC remains non-committal regarding the identity of the fighter, leaving the claim as a point of speculation within the sport.

• 3:34 AMYahoo Sports — Dana White won't confirm identity of '$11 million man'