Dana White dismisses MVP-PFL merger, calls them not competition

UFC CEO Dana White commented on the merger between PFL and Most Valuable Promotions, expressing little concern for the integrated brand expected in January 2027. He sarcastically suggested the combined effort of two organizations that struggle with ticket sales may not attract an audience. While maintaining that other promotions are essential for the MMA ecosystem, he reiterated his view that the UFC stands apart from other MMA companies, likening its stature to major sports leagues. White concluded by wishing the merged organizations well but emphasized that he does not consider them competition.

• 6:40 PMYahoo Sports — Dana White unthreatened by MVP-PFL merger: 'Good luck to them'