Dana White emphasizes 'holy s***' moments in fight sports focus

UFC CEO Dana White discussed the significance of 'holy s***' moments during a pre-fight press conference for the UFC Fight Night event in Belgrade, Serbia. He stated that he sells such moments for a living and used the recent event, which saw 10 out of 14 fights end in the first round, as a benchmark for excitement in fight sports. While highlighting the potential of his Power Slap venture to deliver similar thrilling moments, White acknowledged a growing trend towards bite-sized highlights shaped by social media. The conversation raises questions about the impact of moment-driven content compared to traditional narratives that develop athlete personalities and stories. White's perspective could influence future event programming and promotion strategies within the UFC and beyond.

• 7:02 PMYahoo Sports — Is Dana White right? Why fight sports is — and has to be — about more than just 'holy s***' moments