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Dana White promotes manga at New York Comic Con event

MMA Fighting • 1 min read • Latest: Oct 8, 2026, 11:00 PM

Last updated Oct 8, 2026

Dana White promotes manga at New York Comic Con event

Summary

UFC CEO Dana White appeared at New York Comic Con to promote the first manga, Martial War, by his son Aiden and nephew Will Carter. They were joined by renowned artist Hiroyuki Takei, known for Shaman King, and Eisner Award-nominated letterer Steve Dutro. The appearance coincides with the growing interest in manga and anime among various audiences, including sports fans. Further engagements or promotional events surrounding Martial War are expected in the coming months.

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Key Details

•Dana White promotes Martial War at New York Comic Con.
•He is joined by artist Hiroyuki Takei and letterer Steve Dutro.
•The manga aims to connect sports and anime cultures.
•The event emphasizes increasing interest in anime among diverse audiences.
•Future promotional activities for Martial War are anticipated.

Latest Updates

11:00 PMMMA Fighting — Anything but fighting: Dana White learns about anime and manga

What they're saying

"
José Youngs & Dana White | José Youngs NEW YORK — UFC CEO Dana White joins MMA Fighting’s José Youngs on Anything But Fighting at New York Comic Con to promote his son Aiden and his nephew Will Carter’s first manga, Martial War. White and Carter are joined by legendary artist Hiroyuki Takei, famous for his title Shaman King, and Eisner Award-nominated letterer Steve Dutro, famous for Monster, 21st Century Boys, and I Am a Hero.
— MMA Fightingby José Youngs

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