Dana White seeks trust of boxing fans for Zuffa Boxing events
Yahoo Sports • 1 min read • Latest: Sep 14, 2026, 5:00 PM
Last updated Sep 14, 2026

Dana White is working to gain the trust of boxing fans by promoting earlier attendance at Zuffa Boxing events. At a recent post-fight news conference, White criticized the trend of late-arriving crowds and emphasized the importance of creating a lively atmosphere from the start of the event. He aims to change the boxing culture, which often sidelines undercards in favor of main events, similar to UFC shows where fans eagerly attend preliminaries. White believes it will take years to instill this trust, advocating for not just better matchmaking but also improved hospitality at venues.
- •Dana White targets earlier fan attendance for Zuffa Boxing events.
- •Criticism directed at boxing's tradition of late crowd arrivals.
- •Aims to replicate UFC's atmosphere at boxing matches.
- •Highlights recent successful event in Philadelphia with diverse fighters.
- •Plans to focus on better hospitality alongside quality matchmaking.
- 5:00 PMYahoo Sports — Dana White explains lofty goal to gain trust of boxing fans
"Dana White aims to change boxing's habit of late-arriving crowds.
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