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Dana White suggests NFL reacted to UFC's Paramount deal

Yahoo Sports • 1 min read • Latest: Jun 21, 2026, 6:04 PM

Last updated Jun 21, 2026

Dana White suggests NFL reacted to UFC's Paramount deal

Summary

UFC CEO Dana White claimed the NFL was displeased with the UFC's seven-year, $7.7 billion deal with Paramount, announced in 2025. White suggested that the NFL executives wondered why they weren't aware of such lucrative opportunities. He noted that the UFC is now competing with major American sports leagues. The situation is compounded by the NFL's ongoing negotiations with CBS, as no new agreement has been finalized following Paramount's sale to Skydance. White’s comments highlight concerns over broadcast rights and revenue distribution in professional sports, particularly in light of the disparity between the UFC's and NFL's recent deals.

Source Links

Yahoo Sports

Market Watch

•Dana White believes NFL executives reacted strongly to UFC's deal.
•The UFC's contract with Paramount is worth $1.1 billion per year.
•Negotiations between the NFL and CBS have reached an impasse.
•Paramount's ownership change complicates the NFL's broadcast strategies.
•UFC and NFL are navigating competitive media landscapes.

Latest Updates

6:04 PMYahoo Sports — Dana White believes NFL had strong reaction to UFC's deal with Paramount

What they're saying

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The NFL's effort to pump up the money received from its broadcast partners apparently traces to the 11-year, $76 billion collection of TV deals the NBA did in 2024.
— Yahoo Sports

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