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League: NBASport: BasketballCountry: United StatesCategory: Breaking News

Darryn Peterson signs large endorsement deal with Adidas following draft

Yahoo Sports • 1 min read • Latest: Jun 24, 2026, 5:24 PM

Last updated Jun 24, 2026

Darryn Peterson signs large endorsement deal with Adidas following draft
Summary

Utah Jazz rookie guard Darryn Peterson has signed a multiyear shoe and apparel endorsement contract with Adidas, marking a significant financial milestone for the player. This deal follows his selection as the No. 2 pick in the NBA Draft on June 22, 2026. Peterson, who excelled at Kansas, is coming off a college season where he averaged 20.2 points per game. This endorsement is reportedly one of the richest rookie shoe deals in NBA history, placing Peterson among the top five for rookie contracts. He previously had a name, image, and likeness deal with Adidas during college, contributing to his marketability as a player.

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Market Watch
  • •Darryn Peterson was the No. 2 pick in the 2026 NBA Draft.
  • •He averaged 20.2 points, 4.2 rebounds in his last college season.
  • •Peterson joins Adidas alongside stars like Anthony Edwards and James Harden.
  • •The deal is among the top five richest rookie shoe contracts in NBA history.
  • •He is the first Kansas player to be drafted second overall.
Latest Updates
  • 5:24 PMYahoo Sports — Report: No. 2 pick Darryn Peterson inks 'massive' deal with Adidas
What they're saying
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Jazz rookie guard Darryn Peterson reportedly signed a "massive" multiyear shoe and apparel endorsement contract with Adidas.

Related Teams & Leagues
Utah JazzWashington WizardsNBABasketball

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