David Bassity hired as new senior vice president for Big Ten Conference

David Bassity, formerly of the Atlanta Falcons, has been appointed as the senior vice president of communications for the Big Ten Conference. Bassity, who spent nearly seven years with the Falcons, will officially start on July 20, 2026. His hiring comes after significant changes within the Falcons organization, including the departures of key front office personnel. Big Ten Commissioner Tony Petitti expressed confidence in Bassity's ability to enhance communication within the conference, particularly as college athletics undergoes transformation.

• 8:52 PMYahoo Sports — Former Falcons executive takes job in Big Ten Conference