David Sullivan’s Sport newspapers criticized for using sexualized images
The Guardian Sport • 1 min read • Latest: Jun 9, 2026, 6:05 PM
Last updated Jun 9, 2026

David Sullivan’s Sport newspapers have come under fire for using sexualized images of underage girls, labeled as ‘bait for predatory men’ by former victims’ commissioner Vera Baird. The criticism stems from the ‘Countdown to 16’ feature, which displayed models in lingerie and bikinis in the weeks leading up to their 16th birthdays. This practice allegedly skirted legal boundaries regarding the portrayal of minors. The scrutiny follows ongoing discussions about media ethics and child protection standards in publishing. Baird emphasized that the publication aimed to push legal limits during Sullivan's ownership of the newspapers.
- •David Sullivan’s Sport newspapers used images of underage girls.
- •Criticism includes claims of targeting predatory behavior.
- •Vera Baird highlighted legal boundaries being tested.
- •The ‘Countdown to 16’ feature faces intense scrutiny.
- •Discussions on media ethics and child protection are ongoing.
- 6:05 PMThe Guardian Sport — David Sullivan’s Sport newspapers used sexualised images of underage girls as ‘bait for predatory men’
"Former victims’ commissioner says publication ‘deliberately came as close as possible to breaking the law’ David Sullivan’s Sport newspapers used sexualised images of underage girls as “bait for predatory men”, the former victims’ commissioner has said. Vera Baird spoke amid scrutiny of the newspapers’ ’Countdown to 16’ feature, where during Sullivan’s tenure as owner, models were pictured in lingerie and bikinis in the weeks before their 16th birthdays, until they could legally be shown topless. Continue reading...
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