Defender Jacy falls after goal celebration at Couto Pereira

Defender Jacy fell while celebrating a goal during a match at Couto Pereira on August 8. The goal was later disallowed, but the incident led to a unique advertising campaign by Coritiba, taking advantage of the name of chocolate brand BIS. On August 23, Coritiba played at home and secured a 2-1 victory over Corinthians. The agency David created a warning sign in response to the incident, which gained popularity on social media. This situation mirrors a similar viral moment from 2014 when striker Joel also fell in the same tunnel.

• 5:05 PMYahoo Sports — Viral defender moment turns into advert at Couto Pereira 🤣