League: NCAAF Sport: College Sports Country: United States Category: Scores & Results

Deion Sanders addresses Colorado's declining TV ratings amid 2-2 start

Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 11:34 PM

Last updated Oct 1, 2026

Deion Sanders addresses Colorado's declining TV ratings amid 2-2 start

Summary

Deion Sanders reacted to Colorado's drop in television ratings following a 2-2 start this season. Sanders stated that while the Buffs’ improving record is important, he is unconcerned with TV ratings. After early wins against Georgia Tech and Weber State, Colorado suffered significant losses to Northwestern and Baylor. Sanders criticized the ratings discussion, emphasizing his focus on winning and improving the team's current standing. Colorado is set to host undefeated Texas Tech this weekend for Homecoming.

Source Links

Yahoo Sports

By the Numbers

•Colorado stands at 2-2 after four games this season.
•The team lost to Northwestern 41-7 and Baylor 23-13.
•TV ratings for Colorado games have declined significantly since 2023.
•The Buffaloes will face No. 12 Texas Tech at Folsom Field on Saturday.
•Sanders aims to prioritize winning over ratings in his coaching approach.

Latest Updates

11:34 PMYahoo Sports — ‘That’s on Y’all’ — Deion Sanders Bluntly Reacts to Colorado’s Declining TV Ratings After Disappointing 2–2 Start

What they're saying

"
Deion Sanders can sell tickets, move television numbers, and turn a September press conference into a clip before lunch. None of that does much good when Colorado is sitting at 2-2.
— Yahoo Sports

Related Teams & Leagues

NCAAF College Sports