Deion Sanders highlights money's role in player retention at Colorado

Deion Sanders, head coach of Colorado, emphasized the importance of financial resources for retaining players in college football during a press conference on August 7, 2026. Sanders stated that keeping players is easier if programs have sufficient funding available. He noted a trend in college football where even successful teams are seeing a turnover of 25-30 new players each offseason. After last year's 4-8 finish, Sanders aims to balance player retention and recruitment effectively moving forward.

• 7:24 PMYahoo Sports — Deion Sanders says the key to retaining players is simple