Deion Sanders joins ad campaign supporting the Protect College Sports Act
Yahoo Sports • 1 min read • Latest: Sep 8, 2026, 10:38 PM
Last updated Sep 8, 2026
Colorado head coach Deion Sanders appears in a new television commercial advocating for the passage of the Protect College Sports Act. The advertisement is part of a multimillion-dollar campaign funded primarily by Texas Tech booster Cody Campbell. This promotion follows a similar spot featuring Nick Saban that aired during the opening week of the college football season. The legislation remains a focus for lawmakers, with Senators Ted Cruz and Eric Schmitt indicating a floor vote is expected following the current congressional recess. While supporters aim to move the bill forward as Congress reconvenes, a shortened September session in the House of Representatives presents an additional legislative hurdle. The proposal has received support from the FBS Athletics Directors Association and the American Football Coaches Association.
- •Deion Sanders promotes the Protect College Sports Act in a new campaign advertisement.
- •The multi-million dollar ad buy is primarily funded by booster Cody Campbell.
- •Senators Ted Cruz and Eric Schmitt expect a Senate vote after September 14.
- •House of Representatives scheduling conflicts create a potential obstacle for the bill.
- •The American Football Coaches Association and FBS Athletics Directors Association support the legislation.
- 10:38 PMYahoo Sports — Deion Sanders appears in new ‘Primetime’ TV ad in support of Protect College Sports Act
"During Week 1 of college football, a commercial starring Nick Saban aired in support of the Protect College Sports Act. Another ad is also set to debut, this time centered around Colorado head coach Deion Sanders. The new ad leans into Sanders’ nickname, “Prime Time,” and is the latest push for support of the bipartisan […]
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