Deion Sanders praises Shedeur for breaking NFL licensing income record
Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 2:45 PM
Last updated Jun 2, 2026
Deion Sanders made a statement regarding his son Shedeur's record $17.7 million in NFLPA group licensing income during his rookie season, which surpassed Tom Brady's previous record set in 2021-22. Deion emphasized that this figure does not include additional earnings from individual endorsement deals and jersey sales, which reportedly push Shedeur's total income for the season above $20 million. Deion addressed ongoing scrutiny of the Sanders family, including his relationship with Karrueche Tran, asserting that the family remains proud and undeterred by public opinion. The $17.7 million payment encompasses earnings through Shedeur's SS2 Legendary LLC from May 2025 to February 2026, with the largest single payment of $9.2 million following the 2025 NFL Draft.
- •Shedeur Sanders generated $17.7 million in group licensing income this season.
- •His total income, including endorsements, exceeds $20 million.
- •Deion Sanders addressed scrutiny surrounding his family and his relationship.
- •The largest licensing payment of $9.2 million occurred shortly after the NFL Draft.
- •Shedeur's rookie on-field salary is $1.005 million, significantly lower than his off-field earnings.
- 2:45 PMYahoo Sports — Deion Sanders has a message for everyone talking about Shedeur Sanders $17.7M NFL record
"Coach Prime says Shedeur's $17.7M record doesn't even include everything.
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