Deion Sanders's Colorado team sees TV ratings drop significantly
Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 11:47 PM
Last updated Aug 18, 2026
As Deion Sanders enters his fourth season as head coach at Colorado, TV ratings for the Buffaloes have dropped 67 percent from 2023 to 2025. The team began with promise in 2023, finishing with a 4-8 record after a 3-0 start. They improved to 9-3 in 2024 but fell to 3-9 last season amid a five-game losing streak. Concerns about player size and recruitment challenges are impacting the program's television appeal. Sanders's contract, valued at $54 million over five years, runs through 2029, and a turnaround is needed to avoid a potential change in coaching.
- •Colorado's TV ratings fell 67 percent from 2023 to 2025.
- •The Buffaloes finished 3-9 last season after a five-game losing streak.
- •Deion Sanders signed a five-year, $54 million contract running through 2029.
- •Concerns about player recruitment and size are affecting team performance.
- 11:47 PMYahoo Sports — TV audiences for Deion Sanders's Colorado team plummeted from 2023 to 2025
"As Hall of Famer Deion Sanders prepares for his fourth season as the head coach at Colorado, the Buffaloes are stumbling and bumbling as a TV attraction.
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