Delaware's 'Cockfight' shirt sells out in viral success ahead of game

Delaware's unique game-day giveaway, the 'Cockfight in the Tub' t-shirt, quickly gained traction online, generating over $30,000 in sales within two days. The shirt, representing the matchup against Coastal Carolina, sold 500 units during a student giveaway before becoming widely available. The design features Delaware's Blue Hen and Coastal Carolina's Chanticleer, capturing the quirky nature of college football merchandising. The shirt aligns with Delaware's strategy to embrace creative marketing in the NIL era. Sales reached $10,000 by 10 a.m. after the launch on September 15, and the campaign showcases successful collaboration between both schools.

• 4:44 PMYahoo Sports — Athlete’s Thread helps Delaware’s viral ‘Cockfight’ shirt take flight