Denny Hamlin's In-Season Challenge gains traction in NASCAR
Yahoo Sports • 1 min read • Latest: Jul 18, 2026, 1:34 PM
Last updated Jul 18, 2026
NASCAR's In-Season Challenge, initiated by Denny Hamlin's podcast idea, is now in its second season. The challenge features 32 drivers competing in head-to-head matchups over five races, each vying for a $1 million bonus. Although the first year faced skepticism, this season has reportedly become integral to broadcasts, providing an engaging subplot during the summer months. TNT Sports has contributed additional coverage, and the challenge has sparked renewed interest among fans and drivers alike.
- •The challenge debuted in 2025, following Hamlin's podcast pitch.
- •Drivers compete based on points without altering championship format.
- •TNT Sports provides dedicated coverage for the challenge.
- •The winner of the challenge receives a $1 million bonus.
- •Season two has seen improved fan interest compared to last year's debut.
- 1:34 PMYahoo Sports — How Denny Hamlin's Idea Became NASCAR's Summer Success
"A podcast pitch became a million-dollar competition and giving fans another reason to watch. Now TNT says NASCAR's In-Season Challenge has become "a show within a show."
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