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DePaul's DeWayne Peevy discusses athletic strategy on podcast episode

Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 9:30 AM

Last updated Jul 30, 2026

DePaul's DeWayne Peevy discusses athletic strategy on podcast episode

Summary

DeWayne Peevy, Senior Vice President and Director of Athletics at DePaul University, appears on a new episode of 'Big Business on Campus.' He highlights the importance of facilities in retaining talent, noting the school’s ongoing $20 million basketball facility project. Peevy discusses DePaul's efforts to enhance its market presence in Chicago, aiming to convert increased visibility into revenue opportunities. He emphasizes that newer generations prioritize recent success over historical legacy, giving institutions a chance to reinvent their reputations quickly. The full podcast is available for viewing and listening on various platforms.

Source Links

Yahoo Sports

Latest Updates

•DePaul raises $20 million for a new basketball facility, set to break ground this summer.
•Peevy highlights Chicago's media market as key for athletic growth.
•Strategies include increasing corporate partnerships and enhancing alumni engagement.
•Peevy stresses relevance over legacy for attracting next-generation talent.
•Full podcast episode is available on YouTube and podcast platforms.

Latest Updates

9:30 AMYahoo Sports — New Episode of BBOC: DePaul University Senior Vice President & Director of Athletics DeWayne Peevy

What they're saying

"
On the latest episode, Corey Leff and Michael Schreiber sit down with DePaul University Senior Vice President & Director of Athletics DeWayne Peevy. The trio touch on a multitude of actionable insights including why facilities still matter, how market presence fuels growth, and why relevance is greater than legacy.
— Yahoo Sports

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